Redfining Excellence !
A HEALTHIER EVERDAY
In 2018, a group of industry experts and I founded FIKRAH DMCC in the heart of Dubai, driven by our extensive experience leading multinational pharmaceutical and MedTech companies across the MENA region. Our mission from day one has been to pursue a greater purpose and define our legacy through impactful contributions to the healthcare community in the Middle East. At FIKRAH (meaning “Idea” in Arabic), we are committed to collaborating with industry leaders and partners who share our passion, values, and purpose. Together, we have successfully delivered innovative, disruptive, cost-efficient, and sustainable solutions to various markets in the MENA region. Our approach is always open-minded, allowing us to design bespoke tools and solutions that address the most pressing issues in healthcare. FIKRAH DMCC operates through three main workstreams: ECHO Hub, focused on the future of healthcare powered by AI tools; CURIS, leveraging our expertise to design and build cutting-edge mobile applications that bridge gaps between MedTech/Pharmaceutical companies and healthcare professionals; and TROVADOR (formerly NOVITA), empowering our partners to craft and execute their digital strategies. We are excited to announce our expansion into the EU markets with the establishment of Trovador Digital Unipessoal LDA in Portugal in 2024. Our vision is to be at the forefront of the rapid changes in global healthcare, leading and facilitating access to innovative tools in the MENA region.
Hala Al Jadaan
Managing director and co-founder
ECHO
The AI MedTech hub, through partnership with industry leaders, we strive to provide innovative, disruptive and sustainable solutions in the healthcare arena.
CURIS
App/Web based healthcare planning and efficiency solution between healthcare providers and pharmaceutical/ medical companies
TROVADOR
Established in 2024 in Portugal, through partnership between FIKRAH DMCC and TROVADOR digital unipessoal LDA we are proud to expand our serices and solutions to the EU markets, stay tuned.
“At Stragen pharma, Fikrah team and Hala were pivotal in our endevor to expand to the Middle East markets, they led the way to represent us with authenticity and relentless efforts, they are true partners for us today and tomorrow.”
Nabil Rahal
CEO, Stragen Pharma, Middle East
“Our e-commerce tool was a dream that came true only thanks to Fikrah, they provided state of the art tool with comprehensive strategy to help us enter the digital era .”
Saher Sameh
Commercial operations, Imperial Tobacco, Middle East
Fikrah DMCC 